It seems that the marketability of ‘green’ and the interpretation of data are together creating and propagating a lot of noisy information that might or might not be true.  How can one know for sure?  Sloppy or inaccurate data is often miscategorized and misused, the word  ‘green’ as a tagline or a business objective often seems disingenuous.

It’s really hard to know what’s true.  But through Make No Junk projects we hope to dig into the data, see what’s valuable and real, and use this data to support a more green, sustainable life for everyone to enjoy.